Navigating the Digital Marketing Ecosystem Digital marketing is an umbrella term for all online marketing efforts, covering paid channels such as PPC and display advertising alongside organic platforms like social media, SEO, and content marketing. The emergence of new forma...
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Introduction to AI Marketing In business, efforts to increase profits follow the Pareto principle—a roughly 80/20 distribution whereby about 20% of efforts create about 80% of results. In marketing, precisely targeting the most profitable customers and effectively managing t...
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Analytics & Insights

Introduction to AI Marketing In business, efforts to increase profits follow the Pareto principle—a roughly 80/20 distribution whereby about 20% of efforts create about 80% of results. In marketing, precisely targeting the most profitable customers and effectively managing the buyer’s journey consume well over 80% of the company’s resources; yet customer acquisition still falls short...

One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesses grow, compete, and stay in business. It’s not just a good idea...

Harnessing Augmented Reality for Marketing Innovation The discussions presented in these pages analyze the role of augmented reality marketing in consumer engagement using Profitable Realities as a case study. It begins by tracing the evolution of augmented reality technology, through the phases of consumer engagement that augury its prospective impact. Focus then shifts to the...

Introduction to Predictive Analytics Predictive analytics acts as an x-ray into the future. It helps businesses anticipate possible scenarios of what lies ahead by sifting through existing data. With the right predictive model in place, business leaders gain insightful foresight. They can simplify their decisions, meanwhile anticipating the approximate consequences of a given action. Long-term...

Exploring the Essentials of First-Party Data First-party data is information collected directly by businesses from their customers for a specified purpose, such as delivering products, customer service, or marketing. The importance of first-party data for businesses continues to increase. However, there are some challenges associated with collecting it—perhaps most notably, making customers aware of their...

In today’s world, where data is king and competition never sleeps, knowing your customers isn’t just a nice thing to do; it’s necessary for survival. The brands that do well don’t have the most expensive ads or the biggest budgets. They are the ones who really know their audience and do something about it. The...