Getting your ads in front of the right people isn’t rocket science, but it does require some strategic thinking. Discovery campaigns have become one of Google’s most powerful advertising tools, reaching over 3 billion users across YouTube, Gmail, and the Discover...

Look, we’ve all been there. You’re scrolling through your feed, and suddenly you see an ad that actually makes you stop. Not because it’s screaming at you to “BUY NOW!” but because it genuinely caught your attention. Maybe it was a cool video, a...

You’ve been running ads for a while now. Maybe you’ve burned through a few thousand dollars testing Facebook campaigns, or perhaps you’ve dabbled in Google Ads with mixed results. But here’s what separates the people spending money on ads from those actually making mon...