Introduction Consists of two parts, The first addresses why cookies break—typically due to a change on the domain where a request originates rather than on the target domain. The second explains how to diagnose the specific issue tailored to the user...
Foundations of AI-Driven Marketing Artificial Intelligence in Marketing refers to the application of advanced algorithms and data-driven approaches from AI and machine learning to drive business results, which is partly undertaken within Marketing—i....
Context and Foundations A cookie-free era has arrived, and marketers must adapt to survive. The influence of third-party cookies is fading, shifting consumer expectations beyond consent to data quality, security, and transparent value exchange. These...
Introduction to Omnichannel and Customer Touchpoints Omnichannel strategies convert a broad range of customer touchpoints across channels into measurable sales lift. Every customer interaction—whether on the website, in mobile apps, using social plat...
Introduction to Video SEO Master Video SEO: Strategies to Rank Higher and Drive Engagement Rank higher and drive engagement. In 2025, video SEO will be primarily about user engagement: watch time, clicks, and social-sharing signals. Those factors are...
Executive Overview Sustaining growth in competitive markets requires balancing the needs of new customers with the expectations of ongoing customers to maximize the value of customer relationships. Tension arises because high growth often comes with ...
Introduction to Conversion Funnels Every business needs a path to grow its customer list or basis and earn consistent revenue without excessive anxiety or unsustainable risk. A conversion-focused funnel is a sequence of steps, actions, and engagement...
There is no longer a time when one type of marketing worked for everyone. Customers today are overwhelmed by ads, emails, and “personalized” messages that all look the same. They have made strong filters to ignore anything that doesn̵...
“Data is the new oil” is something we’ve all heard. But not all data is the same in the digital world we live in today. As third-party cookies go away and privacy laws get stricter, the real treasure isn’t in data you buy; it&...
It used to be that growth hacking was all about clever tricks like manual A/B testing, viral stunts, and guerrilla campaigns. But these days, growth hackers have a much better partner: AI that can predict the future. This isn’t just a new tool;...
