The main goal of digital marketing has always been to get the click. People clicking through were the only thing that mattered for success, whether it was a blog post, an ad, or a product page. But things are changing quickly. We’re moving into...
Artificial intelligence (AI) is the most talked-about topic in marketing these days, thanks to how quickly technology is changing. But here’s the thing: if you think AI is just about doing the same things over and over again, like sending email...
In today’s world, where data is king and competition never sleeps, knowing your customers isn’t just a nice thing to do; it’s necessary for survival. The brands that do well don’t have the most expensive ads or the biggest bud...
One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesse...
Digital marketing is always changing. A new technology comes along every few years and promises to change the game. Augmented Reality (AR) is that technology right now. At first, AR might seem like something out of a sci-fi movie, but it’s alre...
People get thousands of marketing messages every day in the noisy digital world we live in. It’s harder than ever to stand out. It’s not enough to just put someone’s first name in an email anymore. The thing that really changed the ...
Hey, digital pioneers! Picture this: the future of search isn’t typed; it’s spoken. Voice search is changing the way people use the internet. For example, you can ask Alexa to play your favorite playlist or Google to show you where the ne...
Brands have always been able to use social media to their advantage. At first, it was about getting people to know about it and get involved. The game has changed today. We are now in the age of social commerce, where the line between scrolling and s...
The world of digital marketing is about to change in a big way. For a long time, third-party cookies have been used to target, retarget, and measure ads. But that time is coming to an end quickly. Browsers like Chrome are getting rid of them because ...
You can’t just throw spaghetti at the wall and hope something sticks anymore. In the world of digital marketing today, guesswork isn’t enough; accuracy is. Smart brands now plan experiences based on how customers are likely to act, rather...
