In the fast-paced world of digital marketing, it’s not just a good idea to stay ahead of the curve; it’s necessary to stay alive. For years, search engine optimization (SEO) has been the most important thing to do to get noticed online. B...
Digital marketing is changing faster than ever, and we’re about to see the biggest change yet. Tasks that are done over and over again by hand are becoming less common. AI agents are taking their place, but not as simple tools; they’re li...
For a long time, marketers have looked back to see how well they did. We only figure out ROI after the campaign is over and the data is in. This method works, but it’s like driving while only looking in the rearview mirror—you can see where you...
Why the information you have about your customers is the most valuable thing your business owns There is a big change happening in the digital world right now. Third-party cookies, which used to be the main part of online ads, are going away. Laws ab...
Businesses today have a lot of information but not enough knowledge. We can get a ton of information about customers, operations, and markets, but many businesses still make decisions the old-fashioned way: by looking at old reports and going with th...
Data is more than just a tool in today’s digital world; it’s what drives every campaign, decision, and strategy. Marketers use it to learn about their customers, see how well they’re doing, and show that they are making money. But h...
The saying “the customer is always right” doesn’t really fit with how business works today. It’s no longer enough to wait for customers to tell you what they want. You need to know what they’ll need, want, and do before ...
The Hard-to-Find Skill of Breaking the Internet Every marketer wants to run a campaign that not only sells but also goes viral. A campaign so strong that it moves from one screen to another, starts conversations all over the world, and becomes part o...
A Plan for Marketing Brands Today People often say that Generation Z is the hardest group to reach. This group was born between the middle of the 1990s and the beginning of the 2010s. They know a lot about memes, don’t trust traditional ads, an...
How Smart Paid Ads Can Deliver 10x Results Everyone in the digital marketing world is trying to get the best return on investment (ROI). A lot of businesses are happy with “good enough,” but what if you could do much better? You should ex...
