You’re not the only one who feels like you’re juggling flaming torches and spinning plates when you run your ad campaigns. Every day, marketers have to deal with the tiring work of changing bids, going over spreadsheets, and worrying abou...
Search Engine Optimization (SEO) was a craft for almost twenty years. It required a mix of technical skill, creativity, and gut feeling. Marketers used their gut feelings, experience, and a constant desire to know how Google ranked content. That time...
