About ME
Performance Marketer with experience leading and scaling multi-industry paid campaigns, generating up to IDR 500M in monthly profit while overseeing IDR 250M+ in monthly ad spend. Proven track record in building conversion-focused funnel systems, optimizing acquisition costs, and driving sustainable profitable growth through data-driven decision making and performance analytics.
Juli 2024 – Work until now
Social Media & Performance Specialist (Freelance)
Objective: Mengaplikasikan kemahiran dalam Canva dan CapCut untuk memproduksi proyek multimedia berkualitas tinggi, serta pengalaman dalam Manajemen Iklan Instagram, guna mendukung tujuan pemasaran digital klien dan memastikan penyampaian konten yang efektif dan sesuai standar yang tinggi
OJC Auto Course | Jan 2026 – feb 2026
Ads Specialist (Automotive & E-Course)
-Led Google Search & Meta Ads campaigns focused on scalable lead generation and WhatsApp conversion systems.
-Scaled mechanic program campaigns up to 20x ROAS through high intent targeting and funnel optimization.
-Maintained 3x+ ROAS on online video course sales using structured cold-to-retargeting strategy.
-Improved lead quality and optimized CPA through tracking refinement and budget reallocation.
PT. Andiantara Sinergi Hagoogoon (AWBS Network) | Jul 2025 – Dec 2025
Advertiser
-Managed performance-driven Meta Ads campaigns with a core objective of achieving ≥100% ROI.
-Optimized audience segmentation, creative testing, and budget allocation for profitable scaling.
-Monitored CTR, CPC, CPA, and ROAS to guide strategic scaling decisions.
-Implemented Pixel-based tracking and structured reporting for performance accountability.
Lumintu Logic | Feb 2022 – Jul 2022
Frontend Developer
Assisted in developing responsive landing pages (Schedule & Payment modules).
Built UI components using Tailwind CSS and created wireframes in Figma.