Introduction to AI Marketing In business, efforts to increase profits follow the Pareto principle—a roughly 80/20 distribution whereby about 20% of efforts create about 80% of results. In marketing, precisely targeting the most profitable customers a...
Fundamental Principles of Digital Marketing Strategies Digital marketing is an integral part of any modern company. It encompasses a variety of online activities such as search engine optimization, paid advertising, social media marketing and email m...
Exploring the Essentials of First-Party Data First-party data is information collected directly by businesses from their customers for a specified purpose, such as delivering products, customer service, or marketing. The importance of first-party dat...
Foundations of Omnichannel Strategies Implementing an omnichannel approach seeks to coordinate efforts so that customers experience effortless discovery and engagement, regardless of the channel or device they use. It also supports investment goals. ...
Navigating the Terrain of User-Generated Content Marketing User-generated content is marketing derived from direct engagement with existing customers. It provides credibility boosts for brands that are difficult to achieve through advertising: sites ...
Harnessing Augmented Reality for Marketing Innovation The discussions presented in these pages analyze the role of augmented reality marketing in consumer engagement using Profitable Realities as a case study. It begins by tracing the evolution of au...
Kickstarting Your Digital Launch Journey A digital launch can be one of the most powerful ways to boost the growth of your business and make a big impact. When you know how to prepare for your big day, and have a plan the moment you say Tiok to the V...
Exploring the Role of Generative AI in Marketing Why is generative AI important for marketing? What best practices support its use? What type of automation will it enable? Why does it matter now? Generative AI is defined as an artificial intelligence...
Demystifying First-Party Data: An In-Depth Exploration First-party data is the information collected directly from business customers, consumers, or audience—and it’s at the foundation of every productive brand-marketing and business-growth initiativ...
Unveiling Hyper-Personalization: A Deep Dive into Tailored Marketing Hyper-personalization refers to the use of marketing strategies and technologies to target individual consumers with specific content and offers based on their unique characteristic...
