Artificial intelligence (AI) is the most talked-about topic in marketing these days, thanks to how quickly technology is changing. But here’s the thing: if you think AI is just about doing the same things over and over again, like sending email...
Data is more than just a tool in today’s digital world; it’s what drives every campaign, decision, and strategy. Marketers use it to learn about their customers, see how well they’re doing, and show that they are making money. But h...
The saying “the customer is always right” doesn’t really fit with how business works today. It’s no longer enough to wait for customers to tell you what they want. You need to know what they’ll need, want, and do before ...
The Hard-to-Find Skill of Breaking the Internet Every marketer wants to run a campaign that not only sells but also goes viral. A campaign so strong that it moves from one screen to another, starts conversations all over the world, and becomes part o...
A Plan for Marketing Brands Today People often say that Generation Z is the hardest group to reach. This group was born between the middle of the 1990s and the beginning of the 2010s. They know a lot about memes, don’t trust traditional ads, an...
How Smart Paid Ads Can Deliver 10x Results Everyone in the digital marketing world is trying to get the best return on investment (ROI). A lot of businesses are happy with “good enough,” but what if you could do much better? You should ex...
It feels like trying to stand out at the busiest trade show in the world when you launch a SaaS product. Great ideas get lost, and promising new businesses go away before anyone notices. But here’s the truth: launching a million-dollar SaaS isn...
The most important courthouse of the 21st century isn’t made of marble or granite. It’s Google’s first page. Forget Yellow Pages and billboards. When someone is rear-ended at an intersection or arrested for DUI, they don’t flip through print ads — th...
For more than a decade, HubSpot has been the undisputed king of inbound marketing. It didn’t just sell software — it sold the dream of an all-in-one growth engine that could handle marketing, sales, and service in one place. The Rub But here’s the ru...
Not “the best one,” but the right tool for your workflow There’s a gold rush going on in AI. Every week, a new platform promises to write your social media posts, ads, and blogs with just one click. Sounds great—until you try them o...
