Introduction Consists of two parts, The first addresses why cookies break—typically due to a change on the domain where a request originates rather than on the target domain. The second explains how to diagnose the specific issue tailored to the user...
Foundations of AI-Driven Marketing Artificial Intelligence in Marketing refers to the application of advanced algorithms and data-driven approaches from AI and machine learning to drive business results, which is partly undertaken within Marketing—i....
The saying “the customer is always right” doesn’t really fit with how business works today. It’s no longer enough to wait for customers to tell you what they want. You need to know what they’ll need, want, and do before ...
How Smart Paid Ads Can Deliver 10x Results Everyone in the digital marketing world is trying to get the best return on investment (ROI). A lot of businesses are happy with “good enough,” but what if you could do much better? You should ex...
For more than a decade, HubSpot has been the undisputed king of inbound marketing. It didn’t just sell software — it sold the dream of an all-in-one growth engine that could handle marketing, sales, and service in one place. The Rub But here’s the ru...
Not “the best one,” but the right tool for your workflow There’s a gold rush going on in AI. Every week, a new platform promises to write your social media posts, ads, and blogs with just one click. Sounds great—until you try them o...
You’re not the only one who feels like they’re stuck on a never-ending social media hamster wheel, trying to come up with content ideas, posting on multiple platforms, replying to comments, and still finding time to check analytics. Not o...
Let’s get one thing straight: SEO is a zero-sum game. There is only one winner for each spot on Google’s results page. Someone else has to lose traffic if you want more of it. It’s not enough to write blog posts by yourself and hope...
Businesses have used the same flowchart of marketing roles for decades: That org chart used to make sense. What about today? It looks like an old thing. Adding more people to the marketing team isn’t the way to go. It’s about replacing th...
