Google dropped a bomb on advertisers in 2022, and if you’re still scratching your head about Smart Shopping migration, you’re not alone. The transition from Smart Shopping campaigns to Performance Max has lef...
You’ve built an app. You’ve poured months (maybe years) into development, design, and testing. Now comes the hard part: getting people to actually download and use it. Here’s something most app develope...
Running a successful hotel campaign isn’t rocket science, but it does require strategy, creativity, and a good understanding of what makes travelers click “book now” instead of “maybe later.”...
Getting your ads in front of the right people isn’t rocket science, but it does require some strategic thinking. Discovery campaigns have become one of Google’s most powerful advertising tools, reaching over ...
Look, we’ve all been there. You’re scrolling through your feed, and suddenly you see an ad that actually makes you stop. Not because it’s screaming at you to “BUY NOW!” but because it genuin...
Running ads in 2026 feels different than it did just a few years ago. Your customers aren’t just scrolling through search results anymore. They’re watching YouTube videos during lunch breaks, checking Gmail b...
You’ve been running ads for a while now. Maybe you’ve burned through a few thousand dollars testing Facebook campaigns, or perhaps you’ve dabbled in Google Ads with mixed results. But here’s what ...
You know that feeling when you’re scrolling through Instagram at 2 AM, and suddenly you see an ad for those exact sneakers you were googling earlier? Yeah, that’s not magic—that’s Meta Ads doing its thi...
Look, I get it. You’ve probably heard about PPC management from every marketing guru on LinkedIn, watched three YouTube videos that promised “instant results,” and you’re still sitting there wonde...
Let’s cut through the noise—if you’re selling on Amazon and not using PPC, you’re basically invisible. I know, I know, another expense when margins are already tight. But here’s the reality: Amazo...
