Harnessing Augmented Reality for Marketing Innovation The discussions presented in these pages analyze the role of augmented reality marketing in consumer engagement using Profitable Realities as a case study. It begins by tracing the evolution of au...
Exploring the Role of Generative AI in Marketing Why is generative AI important for marketing? What best practices support its use? What type of automation will it enable? Why does it matter now? Generative AI is defined as an artificial intelligence...
