Introduction to AI Marketing In business, efforts to increase profits follow the Pareto principle—a roughly 80/20 distribution whereby about 20% of efforts create about 80% of results. In marketing, precisely targeting the most profitable customers a...
Setting the Stage for Modern Marketing Marketing analysts agree that the path to future success passes through the door of the unique. The growing demand for content that elevates each product, brand, and offer makes experiences the basis of the purc...
Foundations of AI-Driven Marketing Artificial Intelligence in Marketing refers to the application of advanced algorithms and data-driven approaches from AI and machine learning to drive business results, which is partly undertaken within Marketing—i....
