Exploring the Essentials of First-Party Data First-party data is information collected directly by businesses from their customers for a specified purpose, such as delivering products, customer service, or marketing. The importance of first-party dat...
One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesse...
Businesses today have a lot of information but not enough knowledge. We can get a ton of information about customers, operations, and markets, but many businesses still make decisions the old-fashioned way: by looking at old reports and going with th...
