Exploring the Role of Generative AI in Marketing Why is generative AI important for marketing? What best practices support its use? What type of automation will it enable? Why does it matter now? Generative AI is defined as an artificial intelligence...
Opening Insights into AI Integration Strategically harnessing artificial intelligence in your business processes positions AI as a hidden advantage, unlocking untapped potential for maximized return on investment. Such optimization bolsters long-term...
Introduction The Secret Sauce to Reaching Your Marketing Goals Is Your MarTech Stack Your marketing technology suite is the secret sauce behind your success in achieving marketing goals that include lead generation, brand awareness, thought leadershi...
Embarking on Your Journey into AI-Powered Content Creation Artificial Intelligence (AI) is playing an increasing role in content creation. Advances in AI technologies—including language analysis, text generation, and image manipulation—empower conten...
Executive Overview Sustaining growth in competitive markets requires balancing the needs of new customers with the expectations of ongoing customers to maximize the value of customer relationships. Tension arises because high growth often comes with ...
