Foundations of Omnichannel Strategies Implementing an omnichannel approach seeks to coordinate efforts so that customers experience effortless discovery and engagement, regardless of the channel or device they use. It also supports investment goals. ...
Harnessing Augmented Reality for Marketing Innovation The discussions presented in these pages analyze the role of augmented reality marketing in consumer engagement using Profitable Realities as a case study. It begins by tracing the evolution of au...
Kickstarting Your Digital Launch Journey A digital launch can be one of the most powerful ways to boost the growth of your business and make a big impact. When you know how to prepare for your big day, and have a plan the moment you say Tiok to the V...
Exploring the Role of Generative AI in Marketing Why is generative AI important for marketing? What best practices support its use? What type of automation will it enable? Why does it matter now? Generative AI is defined as an artificial intelligence...
Unveiling Hyper-Personalization: A Deep Dive into Tailored Marketing Hyper-personalization refers to the use of marketing strategies and technologies to target individual consumers with specific content and offers based on their unique characteristic...
Charting the Course of Digital Marketing Transformation The digital marketing industry is on the cusp of the most important change in recent memory. As privacy regulations become stricter and browsers—allies of consumer privacy—phase out cookies, the...
Exploring the Synergy Between AI Technologies and Investment Returns Artificial intelligence (AI) is reshaping the information economy with profound impacts on how work gets done. By delegating routine tasks to technology, employees are free to conce...
The most important courthouse of the 21st century isn’t made of marble or granite. It’s Google’s first page. Forget Yellow Pages and billboards. When someone is rear-ended at an intersection or arrested for DUI, they don’t flip through print ads — th...
