Foundations of Omnichannel Strategies Implementing an omnichannel approach seeks to coordinate efforts so that customers experience effortless discovery and engagement, regardless of the channel or device they use. It also supports investment goals. ...
Harnessing Augmented Reality for Marketing Innovation The discussions presented in these pages analyze the role of augmented reality marketing in consumer engagement using Profitable Realities as a case study. It begins by tracing the evolution of au...
Unveiling Hyper-Personalization: A Deep Dive into Tailored Marketing Hyper-personalization refers to the use of marketing strategies and technologies to target individual consumers with specific content and offers based on their unique characteristic...
Setting the Stage for Modern Marketing Marketing analysts agree that the path to future success passes through the door of the unique. The growing demand for content that elevates each product, brand, and offer makes experiences the basis of the purc...
Demystifying Hyper-Personalization: Understanding its Essence and Impact Hyper-personalization or advanced personalization means personalization that makes use of artificial intelligence (AI) technology and real-time data to deliver a more relevant p...
Introduction to Omnichannel and Customer Touchpoints Omnichannel strategies convert a broad range of customer touchpoints across channels into measurable sales lift. Every customer interaction—whether on the website, in mobile apps, using social plat...
Executive Overview Sustaining growth in competitive markets requires balancing the needs of new customers with the expectations of ongoing customers to maximize the value of customer relationships. Tension arises because high growth often comes with ...
There is no longer a time when one type of marketing worked for everyone. Customers today are overwhelmed by ads, emails, and “personalized” messages that all look the same. They have made strong filters to ignore anything that doesn̵...
“Data is the new oil” is something we’ve all heard. But not all data is the same in the digital world we live in today. As third-party cookies go away and privacy laws get stricter, the real treasure isn’t in data you buy; it&...
In today’s world, where data is king and competition never sleeps, knowing your customers isn’t just a nice thing to do; it’s necessary for survival. The brands that do well don’t have the most expensive ads or the biggest bud...
