In today’s world, where data is king and competition never sleeps, knowing your customers isn’t just a nice thing to do; it’s necessary for survival. The brands that do well don’t have the most expensive ads or the biggest bud...
Businesses today have a lot of information but not enough knowledge. We can get a ton of information about customers, operations, and markets, but many businesses still make decisions the old-fashioned way: by looking at old reports and going with th...