Demystifying Hyper-Personalization: Understanding its Essence and Impact Hyper-personalization or advanced personalization means personalization that makes use of artificial intelligence (AI) technology and real-time data to deliver a more relevant p...
Introduction to Omnichannel and Customer Touchpoints Omnichannel strategies convert a broad range of customer touchpoints across channels into measurable sales lift. Every customer interaction—whether on the website, in mobile apps, using social plat...
Introduction to Conversion Funnels Every business needs a path to grow its customer list or basis and earn consistent revenue without excessive anxiety or unsustainable risk. A conversion-focused funnel is a sequence of steps, actions, and engagement...
There is no longer a time when one type of marketing worked for everyone. Customers today are overwhelmed by ads, emails, and “personalized” messages that all look the same. They have made strong filters to ignore anything that doesn̵...
Artificial intelligence (AI) is the most talked-about topic in marketing these days, thanks to how quickly technology is changing. But here’s the thing: if you think AI is just about doing the same things over and over again, like sending email...
You can’t just throw spaghetti at the wall and hope something sticks anymore. In the world of digital marketing today, guesswork isn’t enough; accuracy is. Smart brands now plan experiences based on how customers are likely to act, rather...
