Executive Overview Sustaining growth in competitive markets requires balancing the needs of new customers with the expectations of ongoing customers to maximize the value of customer relationships. Tension arises because high growth often comes with ...
Introduction to Conversion Funnels Every business needs a path to grow its customer list or basis and earn consistent revenue without excessive anxiety or unsustainable risk. A conversion-focused funnel is a sequence of steps, actions, and engagement...
It used to be that growth hacking was all about clever tricks like manual A/B testing, viral stunts, and guerrilla campaigns. But these days, growth hackers have a much better partner: AI that can predict the future. This isn’t just a new tool;...
