There is no longer a time when one type of marketing worked for everyone. Customers today are overwhelmed by ads, emails, and “personalized” messages that all look the same. They have made strong filters to ignore anything that doesn̵...
Artificial intelligence (AI) is the most talked-about topic in marketing these days, thanks to how quickly technology is changing. But here’s the thing: if you think AI is just about doing the same things over and over again, like sending email...
You can’t just throw spaghetti at the wall and hope something sticks anymore. In the world of digital marketing today, guesswork isn’t enough; accuracy is. Smart brands now plan experiences based on how customers are likely to act, rather...
For a long time, marketers have looked back to see how well they did. We only figure out ROI after the campaign is over and the data is in. This method works, but it’s like driving while only looking in the rearview mirror—you can see where you...
