Foundations of Omnichannel Strategies Implementing an omnichannel approach seeks to coordinate efforts so that customers experience effortless discovery and engagement, regardless of the channel or device they use. It also supports investment goals. ...
Introduction to Omnichannel and Customer Touchpoints Omnichannel strategies convert a broad range of customer touchpoints across channels into measurable sales lift. Every customer interaction—whether on the website, in mobile apps, using social plat...
