“Data is the new oil” is something we’ve all heard. But not all data is the same in the digital world we live in today. As third-party cookies go away and privacy laws get stricter, the real treasure isn’t in data you buy; it&...
One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesse...
Why the information you have about your customers is the most valuable thing your business owns There is a big change happening in the digital world right now. Third-party cookies, which used to be the main part of online ads, are going away. Laws ab...
