Introduction to AI Marketing In business, efforts to increase profits follow the Pareto principle—a roughly 80/20 distribution whereby about 20% of efforts create about 80% of results. In marketing, precisely targeting the most profitable customers a...
In a world full of data, guessing games are out and predictive analytics is in. You don’t need crystal balls or gut feelings; you just need to know how to use data like a superpower to figure out what’s going to happen next. Predictive an...
Introduction to Predictive Analytics Predictive analytics acts as an x-ray into the future. It helps businesses anticipate possible scenarios of what lies ahead by sifting through existing data. With the right predictive model in place, business lead...
For a long time, marketers have looked back to see how well they did. We only figure out ROI after the campaign is over and the data is in. This method works, but it’s like driving while only looking in the rearview mirror—you can see where you...
Businesses today have a lot of information but not enough knowledge. We can get a ton of information about customers, operations, and markets, but many businesses still make decisions the old-fashioned way: by looking at old reports and going with th...
The saying “the customer is always right” doesn’t really fit with how business works today. It’s no longer enough to wait for customers to tell you what they want. You need to know what they’ll need, want, and do before ...
