Demystifying First-Party Data: An In-Depth Exploration First-party data is the information collected directly from business customers, consumers, or audience—and it’s at the foundation of every productive brand-marketing and business-growth initiativ...
Introduction to First-Party Data Also referred to as zero- or owned-party data, first-party data is information collected directly from a company’s own audience or customers, making it among the most valuable data in digital advertising. Unlike third...
One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesse...
Why the information you have about your customers is the most valuable thing your business owns There is a big change happening in the digital world right now. Third-party cookies, which used to be the main part of online ads, are going away. Laws ab...
