Introduction Consists of two parts, The first addresses why cookies break—typically due to a change on the domain where a request originates rather than on the target domain. The second explains how to diagnose the specific issue tailored to the user...
Context and Foundations A cookie-free era has arrived, and marketers must adapt to survive. The influence of third-party cookies is fading, shifting consumer expectations beyond consent to data quality, security, and transparent value exchange. These...
How Smart Paid Ads Can Deliver 10x Results Everyone in the digital marketing world is trying to get the best return on investment (ROI). A lot of businesses are happy with “good enough,” but what if you could do much better? You should ex...