“Data is the new oil” is something we’ve all heard. But not all data is the same in the digital world we live in today. As third-party cookies go away and privacy laws get stricter, the real treasure isn’t in data you buy; it&...
Data is more than just a tool in today’s digital world; it’s what drives every campaign, decision, and strategy. Marketers use it to learn about their customers, see how well they’re doing, and show that they are making money. But h...
The Hard-to-Find Skill of Breaking the Internet Every marketer wants to run a campaign that not only sells but also goes viral. A campaign so strong that it moves from one screen to another, starts conversations all over the world, and becomes part o...
