Introduction to Email Marketing Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could ...
Kickstarting Your Digital Launch Journey A digital launch can be one of the most powerful ways to boost the growth of your business and make a big impact. When you know how to prepare for your big day, and have a plan the moment you say Tiok to the V...
Executive Overview Sustaining growth in competitive markets requires balancing the needs of new customers with the expectations of ongoing customers to maximize the value of customer relationships. Tension arises because high growth often comes with ...
Introduction to Conversion Funnels Every business needs a path to grow its customer list or basis and earn consistent revenue without excessive anxiety or unsustainable risk. A conversion-focused funnel is a sequence of steps, actions, and engagement...
