Fundamental Principles of Digital Marketing Strategies Digital marketing is an integral part of any modern company. It encompasses a variety of online activities such as search engine optimization, paid advertising, social media marketing and email m...
Exploring the Essentials of First-Party Data First-party data is information collected directly by businesses from their customers for a specified purpose, such as delivering products, customer service, or marketing. The importance of first-party dat...
Demystifying First-Party Data: An In-Depth Exploration First-party data is the information collected directly from business customers, consumers, or audience—and it’s at the foundation of every productive brand-marketing and business-growth initiativ...
Charting the Course of Digital Marketing Transformation The digital marketing industry is on the cusp of the most important change in recent memory. As privacy regulations become stricter and browsers—allies of consumer privacy—phase out cookies, the...
Introduction to First-Party Data Also referred to as zero- or owned-party data, first-party data is information collected directly from a company’s own audience or customers, making it among the most valuable data in digital advertising. Unlike third...
Introduction Consists of two parts, The first addresses why cookies break—typically due to a change on the domain where a request originates rather than on the target domain. The second explains how to diagnose the specific issue tailored to the user...
Context and Foundations A cookie-free era has arrived, and marketers must adapt to survive. The influence of third-party cookies is fading, shifting consumer expectations beyond consent to data quality, security, and transparent value exchange. These...
“Data is the new oil” is something we’ve all heard. But not all data is the same in the digital world we live in today. As third-party cookies go away and privacy laws get stricter, the real treasure isn’t in data you buy; it&...
One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesse...
The world of digital marketing is about to change in a big way. For a long time, third-party cookies have been used to target, retarget, and measure ads. But that time is coming to an end quickly. Browsers like Chrome are getting rid of them because ...
