Fundamental Principles of Digital Marketing Strategies Digital marketing is an integral part of any modern company. It encompasses a variety of online activities such as search engine optimization, paid advertising, social media marketing and email m...
Introduction to First-Party Data Also referred to as zero- or owned-party data, first-party data is information collected directly from a company’s own audience or customers, making it among the most valuable data in digital advertising. Unlike third...
One thing is clear in the world of digital marketing today: data is the new money. As privacy laws get stricter and third-party cookies go away, first-party data has become much more valuable. This isn’t just a fad. It changes the way businesse...
The world of digital marketing is about to change in a big way. For a long time, third-party cookies have been used to target, retarget, and measure ads. But that time is coming to an end quickly. Browsers like Chrome are getting rid of them because ...
