Foundations of Omnichannel Strategies Implementing an omnichannel approach seeks to coordinate efforts so that customers experience effortless discovery and engagement, regardless of the channel or device they use. It also supports investment goals. ...
Brands have always been able to use social media to their advantage. At first, it was about getting people to know about it and get involved. The game has changed today. We are now in the age of social commerce, where the line between scrolling and s...
