Navigating the Terrain of User-Generated Content Marketing User-generated content is marketing derived from direct engagement with existing customers. It provides credibility boosts for brands that are difficult to achieve through advertising: sites ...
Brands have always been able to use social media to their advantage. At first, it was about getting people to know about it and get involved. The game has changed today. We are now in the age of social commerce, where the line between scrolling and s...
